Since most pieces of information are disseminated and consumed online, there are tools that will assist you to create unique visuals to go along with them.
Research has shown that the brain is able to process pictorial representation of issues better than texts. Content creators, who have made their mark in the field, have more readers, followers, clients and generate more revenue by using colourful infographics, graphs, fliers, invite, posters and social media graphics.
However, for people who are unable to hire a designer to create visuals regularly, www.businessapps.com identifies some smart online tools that will get you amazing results you desire.
Coolors is the easiest tool out there when it comes to colour schemes. If you are starting a design or branding project from scratch, you will need to start with a colour pallette. Without a designers’ eye, it may be hard to find and pick colours that work well together.
With Coolors, you simply press the spacebar to generate endless options of colours that complement each other. If you see a colour you like among the group, you can lock it and keep refreshing the others until you get the desired combo. After, just copy the hex colour codes and paste them in your other design tools to maintain those exact colours.
Now that you have your colour pallette, you will need a font set. And while Coolors is the easiest tool out there, Type Genius may be the most straightforward one. This tool allows you to find the perfect font set by putting together font combos for your design. All you need to do is pick a font and the tool will show you a beautiful pairing, along with an example of the combo in action.
The next step is to find images. While there are many stock photography websites out there, Pexels offers a great selection of high-quality free images. Just type in the subject you are looking for and it will generate search results with free content that you can download. Below these free options, you will always find paid images that will redirect you to other websites. Start with free stock photography and if you find it lacking, you can always upgrade to a website like Shutterstock or Adobe Stock.
If you have original pictures, maybe you are an iPhone photographer or an experienced digital single-lens reflex camera user, Picmonkey is a great tool to edit these images for free. Not only can you do basic edits like brightness, contrast and sharpening, you can also get creative with borders, filters and stickers. And unlike Photoshop, Picmonkey is actually very intuitive and easy to use. They also offer a paid version that gives you access to more editing features.
Now that you have all your design elements in place, Canva is the tool for creating the perfect layout. Canva allows you to design social media graphics, marketing materials, e-books, magazines, books, flyers and anything else you can think of. They provide beautiful templates that can be customised to your brand. Many of their templates are free, but you can also find ones that cost a few dollars.
If you are managing an Instagram account or Facebook page for your business, Snapseed is there to help you edit pictures on the go. The app takes a second to figure out, but once you have got the phone gestures down, you’ve got all the editing tools at your disposal. While you may be using Instagram’s own photo editing, this app allows you to complete more advanced actions like changing the perspective, adjusting only certain sections of your pictures, and editing out distractions or blemishes.
Another benefit is that you don’t have to transfer pictures from your phone to your computer and back, you can do everything from the comfort of your device and then upload it to the right social media account. Best of all, it’s completely free, not just the lite version, but the complete software!
Visme was created to allow anyone with or without design knowledge to translate their ideas into engaging visual, like infographics, presentations and reports. What sets this platform apart is that users can create interactive and animated infographics! If you are struggling to create any of this visual content from scratch, they also have many templates available to give you a jumpstart. Here’s an example of a corporate culture infographic.
Now, you are ready to take on your visual marketing strategy with the easiest and most convenient tools at your disposal. Once you start, you’ll be hooked. I love to see something transformed from an idea in my head to something beautiful on paper (or computer screen, that is). And these powerful resources actually make it possible for us non-designers!