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First impressions are everything. Depending on which statistics you believe, you could have less than 8 secs to persuade potential clients or customers to use your services or purchase your products. If your website doesn’t appeal in that short time, you’ve lost out.

Add to that, the need for your website to work perfectly across all your potential client’s devices and you start to see why web design and redesign isn’t a walk in the park.Talk to s today

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Here’s Why Your Business Needs Its Own Mobile App

Mobile penetration in Africa has grown more than 80 percent, according to a report by TA Telecoms. Researchers have also predicted that internet use on mobile phones in Africa will increase 20-fold in the next five years.

Mobile Apps are booming in Nigeria. Studies see an annual increase of over 30% in the usage of apps in Nigeria, both for global apps and for local apps.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average Nigerian spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to BUY your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

Convinced yet? I am, for sure! Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start? You have two options:

You hire an app development agency, or bring your own in-house app development team on board (depending on how much emphasis you’d like to put on your mobile strategy).

You use one of the fantastic mobile app builders like Como, BuildFire, or AppsBuilder to build your own mobile app without having to worry about coding and technicalities.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

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Why Does Your Business Need an Online Presence?

In this digital age, the Internet has profoundly altered the way we do business. This is because most of the people prefer simple and appropriate ways to buy or get a service done.

According to a study, more than 88% of all Internet users search for products, services, and websites, using search engines and online directories. So, if you want to be recognized by those 88% customers, get your business online today.

Importance of Online Presence for a Business

Digital Marketing has enabled drastic ways to reach a maximum number of customers and to convert those visitors into leads. Hence, whether it is small scale or an MNC having well-defined space on the web is essential to experience significant gains. Check-out few reasons why your business needs an internet presence.

Greater Exposure

Web presence helps your business go beyond the boundaries and showcase you anywhere in the world with one marketing campaign. It allows you to find new trends and markets that increase your exposure and acquires potential customers

Reduced Cost

Online marketing is more cost-effective when compared to traditional marketing methods. A real strategy with targeted digital marketing campaign will reach right customers at lower costs.

Real-time Results

With online marketing, measuring the success of your business is easy. Real-time results of the number of visitors, conversions, downloads, leads and sales can be viewed with just one click.

Brand Development

A well-organized website with quality content that target the needs of customers will add significant value to your brand and generates leads for your business.

Higher Revenues

With greater exposure, fewer costs, and more leads any business can reap maximum benefits and generate higher revenues in digital marketing.