DIGITAL MARKETING (BASIC)
COURSE OVERVIEW
This course gives a detailed practical guide + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
This course is for anyone (digital skill enthusiasts, marketers, managers, and individuals) who wants to understand the key elements of building an effective digital marketing campaign.
LEARNING OUTCOMES
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- An overview into Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads, and Facebook Ads
- Social media including Facebook, Twitter, blogging, etc.
- Online advertising including ad networks and behavioral targeting
Site content and copy
COURSE CONTENT
- Digital Marketing Overview
- SEO – Search Engine Optimization
- Google My Business – Connecting your business with local customers
- Key Concepts of Digital Marketing
- Traditional vs. Digital Marketing
- The Opportunity of Digital Marketing
- Characteristics of Digital Marketing
- Implications of Digital Marketing
- Market Research vs. Market Reality
DELIVERY STYLE
Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.
Course Fee: N45, 000
Duration: 5Weeks
Brief Course Content
Few of the topics covered are: