YouTube is introducing a new tool that would allow small business owners to create video ads in the least possible cost. The tool is fairly easy to use and doesn’t require any technical or creative know-how.
Titled as the YouTube Video Builder, the tool went for a testing phase with a small group of users and is now being rolled out to the general public. According to Ali Miller Director, Product Management, YouTube Ads, the video builder will specifically help small businesses during the pandemic when the need to release videos quickly is apparent.
Business owners who wish to access this tool can log on to the service via their Google account. They can also link their non-Google email address to avail the service. Businesses will also need to have their own YouTube channel to upload videos.
The operations of the YouTube video builder is simple. Advertisers can utilize images, text, and photos from their business’s profile and customize the layout, colors, and fonts as per the preference. The video can be either six-second or 15-second long and will be uploaded as Unlisted on the company’s channel.
The company can also share the video on social media and/or embed it with other websites. And if they wish, they can run the videos on ads through Google Ads.
Similar to YouTube, Vimeo also released a tool to aid small business owners to create professional-looking social videos in February. Last fall, Facetuner maker Lightricks also launched a line of apps that would be helpful for small businesses in their social media marketing campaigns.